Casper, Leesa, Nest Bedding, Tuft & Needle, Loom and Leaf….the list is long and getting longer. (See all our top picks in this online mattress comparison table)
In the last 3 years or so, there has been a burst of new mattress-in-a-box companies. They are all trying to cash in on the new sales model taking over the bedding industry.
Many are enjoying healthy sales as customers discover a new way easier way to shop for a mattress. The latest player is Walmart.
Last month they announced the launch of Allswell, an exclusively online mattress brand that will sell mattresses and other bedding.
Unlike other brands which focus a lot on customer convenience and hassle-free buying, Allswell puts more focus on design.
Their bedding comes in a wide variety of colors and textures with names like New America, Modern Glam and Globally Inspired.
But they still provide all the conveniences that we have come to expect from online mattress companies.
To learn more about their collections, visit their official site at allswellhome.com.
Note that you won’t find any of their products on Walmart’s website or any of its stores.
The Mattress
Allswell is offering a 12-inch mattress that comes in two comfort levels. The two firmness options are simply named The Softer One and The Firmer One. The Softer One is medium firm while The Firmer One is…well, firmer.
The two mattresses are built differently. The medium firm one has five layers of memory foam that provide a balance between soft comfort and firm support. The firmer one has only three layers consisting of memory foam and pocketed coils for support.
Each mattress has an integrated topper to add a plush feel to the mattress. They also have a cool and soft fabric cover.
Here are other quick details about the mattress.
- The mattress ships via ground shipping to all states in the US including Alaska and Hawaii. Shipping takes 2-7 days.
- White Glove delivery is available for an extra fee for customers in continental US.
- The mattress arrives rolled up in a compact box. It takes up to 48 hours for it to fully decompress (but you can sleep on it immediately).
- Customers get a 100-day trial period. Returns are free. You get free old mattress removal if you waive your return option.
- Each mattress is backed up by a 10-year warranty starting from the day of purchase.
- If you’d rather space your payments, Allswell provides financing through Affirm.
Pricing
The Allswell mattress costs roughly the same as other online mattress brands like Casper and Leesa.
Both comfort options are priced similarly. There are only four sizes. $495 for the twin size, $720 for the full size, $855 for the queen size and $1,035 for the Supreme Queen (King size).
Remember you can add White Glove delivery to your order and financing is available.
Will They Succeed?
There is nothing really special about Allswell so they’ll have a hard time carving out space in a crowded market. But with the branding power and resources of Walmart behind them, they have a fair chance of competing with other well-known brands.
What’s becoming increasingly clear is that the online mattress industry is unstoppable. More and more people don’t want to shop at stores. They love the lower price tags, free deliveries, generous trial periods and utter convenience of online mattresses.
Walmart will not be the last company to try their hand at packing mattresses in a box and sending them straight from the factory to customers.
The advantage is that you as a customer get even more affordable options to choose from. The downside is that there are more brands than ever to confuse you.
If you are looking for a new mattress, start with our foam vs. spring online mattress comparison guide.
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