Leesa and Casper are the perfect poster children for the new online mattress industry.
They are everything the traditional mattress industry is not: convenient, affordable and hassle-free.
Both companies sell high quality foam mattresses at an affordable price (less than $1,000). They both offer generous in-home trial periods and warranties and are delivered directly to customers in a compact box.
That said, there are many other online mattress brands bringing the ‘online heat' to traditional mattress giants Serta Simmons and Tempur Sealy International. Nest Bedding, Saatva and Purple are some of the best-known online upstarts.
But so far, Casper and Leesa have risen to become the two dominant disruptors in the budget memory foam mattress market.
They are not only waging a war against the traditional model of buying mattresses – they are also battling each other fiercely on TV, in social media, on popular media sites and in online marketplaces like Amazon.com.
Recently, both companies raised funds, announced new products and deals with major retailers to carry their mattresses in-store, and started to expand internationally.
It's no longer a question of whether the bed-in-the-box model works for foam mattresses. It does.
The question now is: which one of these startups will take the lion's share?